5 Questions Your Boss Will Ask You About Social Media

Suggest adding social media to your marketing budget and here are 5 questions you are bound to get from your boss:

1. What’s so special about it?

What’s so special about quarter-page B&W newspaper ads that are almost always printed blurry? Whether we like it or not, newspapers are a dying medium and everything’s going digital. Reach these online markets in the best way possible. Social media is a way to market in a smart, direct and personal way that has been producing increasingly effective results at a staggering rate. Do the research, you’ll be surprised.

2. Isn’t it expensive?

Social media is one of the least expensive tools you can use in the marketing industry. Most sites are free or have minimal costs for upgrades or optimal accounts. Even if you’re in the mindset of time=money, you’ll still be getting your dollar’s worth. 

3. Who is going to manage it?

Large and small companies alike are joining the social media revolution by using their own marketing team or advertising agency to run their social marketing executions. Depending on what your goals are, it is very possible to start implementing a program with a single social marketing employee aka me.

4. How does it produce results?

Like I mentioned earlier, the stats are there. Social media can generate higher sales simply by creating brand awareness and communicating services and promotions to a specific or general audience. The good news is that social media is continuing to grow and it’s not just for college students anymore- I was on the bus yesterday into downtown Chicago and overheard two Golden Girl-aged women have a conversation about who they’re following on Twitter.

5. When can we start?

Here’s where you can say: Right away! Try not to be surprised when a raise comes your way for suggesting such a great idea.

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