New CTA Bus digital ads

The Chicago Transit Authority has recently launched a advertisement opportunity with a lighted digital screen that sprawls across the 12-foot side panels. They actually scared me at first because I completely wasn’t expecting a bright neon light to chase me down Clark street at night, but now I actually look forward to seeing them.

The best part is that they actually change depending on time of day and target audience. In the morning, it’s Starbucks and Dunkin Donuts and on the 5 o’clock rush hour, icy cold Coca-Cola  and Oreo ads spring up. I have to say, watching a jumbo Oreo cookie digitally splash into some milk is a sight for sore eyes on the way home from downtown.

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