Magazine ad gets darker in the sun

This magazine ad for Sundown sunblock actually “tans” the man when exposed to sunlight showing that he obviously does not wear sun protection, while Miss Red Bikini is thoroughly protected with her sunblock in her purse. Maybe “tans” isn’t the right word- he becomes scorched like a New England lobster ready for a feast. In fact, it looks very painful. His skin color returns to a lighter color when taken out of the light for a few seconds, but none-the-less, if the ad actually gives me a physical reaction, I consider the job well done.

Too bad Summer Oh Nine was a little weak in the beach weather department. Enjoy the rest of the summer while you can!

View the full creative.

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