Marketing & Promotions, Michigan Avenue style

 VS Mich Ave

Ok, ok…I know I look a little cheerleader-esqe in this picture, but you’ll get why I needed to channel my high school dance team days in a minute. Victoria Secret displayed their “wings” on Michigan Avenue (yes, Heidi’s ginormous 80-pound angel wings) to promote the grand opening of their new flagship store on the Magnificent Mile this weekend. Of course, they needed a smiley, bright street team to wear some Vicki’s gear and spread the word- this is where I come in.

Besides the bitter cold and rain combination (and homeless men who tried to steal our pink-striped umbrellas), I actually had fun this weekend. The whole point was to pass out VS gift cards and take pictures of people in front of the wings that they could then upload to the local promotional website, but I had more fun talking to tourists than anything. Sure, I was being used to give directions and my opinions on the local pizzerias most of the time, so what. Who cares! I met the funniest people (don’t worry, I twittered everything). I even met this couple from Ireland who offered me a room at their home whenever I wanted to come hang out in Dublin. (Speaking of, I have their contact information, right?)

And course, there were the Navy guys who just HAD to stop by and see us. An actual direct quote from a 20-year old sailor from Alabama: “That is the biggest darn thing I ever did see!” He wasn’t talking about the angel wings, he was talking about the Hancock Building but it was still in his little southern drawl and it was still adorable.

 

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Well, I can check off street team experience in my advertising repertoire. At least I’m getting to be extremely well-rounded in this industry.

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