Archive for the ‘advertising’ category

Announcement: Switching to my own domain

November 28, 2010

I’m ready to go into 2011 with a few changes, so here’s the deal: I’m switching Being Business Casual from WordPress.com to my own domain and therefore officially launching kelleemontgomery.com. I will no longer be updating this blog after today.

Thank you for reading! I really appreciate it! I’ll be posting a lot more content going into December and 2011 than I have in recent months, with a little twist. As I become more comfortable writing this blog, I’ve noticed my “tell it like it is” voice has started to break through its shell. Expect to see more posts on the REAL aspects of social media, the advertising and marketing industry and my life. Whatchu got for me 2011? Bring it on!

Sofia Dance Week ads make you wanna move

November 3, 2010

I’m really feeling these new print ads to promote Sofia Dance Week and the International Festival For Contemporary Dance in Bulgaria. Props to Saatchi and Saatchi for putting these together. I just wish I could read the taglines, but I have to assume it says something to the effect of:

Escape from your routine. Dance.

Nobody’s watching. Go ahead.

What do you think? Makes you wanna move, right? Or at the very least, smile.

Shrinking attention spans still advertised to

October 27, 2010

Associated Press just came out with an article about how :15 TV broadcast spots have taken over the typical :30 spot in commercial segments, which took over the 1 minute spot decades ago. The :15 spots are, in fact, cheaper, but now we’re being told they’re more effective than their longer counterparts. Interesting.

This kinda changes the game in terms of content. That means that messages have to be even more edited and direct that ever. No schmoozing, no background, just clear, concise messages about the product. Also, with cheaper :15 spots, advertisers can spend more on the frequency in the media buy to hit the consumer with repetition of their message.

Personally, I see the appeal. I’m more likely to read a tweet with 70 characters rather than the whole 140. I’m more likely to open an email with a strong short subject line. But TV and radio spots have been typically delivered with more content and imagery to develop the tone of the ad. Maybe it’s not necessary anymore.

I also can’t help but wondering if this trend will continue. Will our attention spans get even shorter? In 5 years, will the :8 spot be most popular among consumers? At what point does the commercial become too short where the message is not conveyed at all? One could argue that with the rise of DVR and TiVo recording systems, television broadcast ads will be obsolete in a few years anyway, right? So are we just condensing TV ads down to nonexistence?

What do you think? Do you shorter ad messages work better on you? Or are you craving more content?

Image Source: care2.com

Crowdsourcing has my mark

June 29, 2010

Image Source: Tangentism

Very recently, the project of developing a 12-page brochure for work was ever-so-lightly placed on my workload dinner plate. Working at an agency, I managed hundreds of design projects, however, it’s a teeny bit different at a small tech company – your million dollar budget and design team is missing. Not only did I have to produce 12 pages worth of content, but also create 6 professionally-designed spreads on a one-time graphic design pre-req class education on a limited budget? One might think impossible.

What’s is this? Crowdsourcing, you say? Sure, I’ll try it.

Basically, I typed up a detailed PDG (ad speak for project brief) and posted it to 99designs, including my $600 “prize” of how much I wanted to spend. The whole process took me about 20 minutes.

Time well spent…

I was blown away by the amount of talent I had access to. I received about 10 submissions from 10 different designers. I was able to cut designs right away that had completely missed the mark, or offer suggestions to the designs that were oh so close to what I had envisioned.

The final design that “won” exceeded my expectations on all accounts. Not only was his work phenomenal, he was very understanding with my multiple rounds of changes and nit-picking of his work. And (maybe the best part) he was Australian, which made him that much more fun to communicate with. It’s hard to get angry at messages in your inbox as you’re walking out the door when the subject line is “Good Morning, Love!”

I absolutely still see the need for design agencies and will continue to use them for large projects, however, this brochure would have easily cost me upwards of $2,000 and a month’s time if I would have gone down that road, and I wouldn’t have been able to have such a wide range of options.

I’ve also heard that Elance and Crowdspring are other good resources to use.

I absolutely recommend trying out crowdsourcing for your design projects.

What do you think? Have you used crowdsourcing before?

I dare you not to smile while you’re watching this

March 10, 2010

Adorable puppies + slow motion = Viral Gold

Along with sex, probably the most sure-fire way to market a product… and I’ll bite every time. Enjoy the next 90 seconds of your life, you’re welcome.

Marketing & Promotions, Michigan Avenue style

October 26, 2009

 VS Mich Ave

Ok, ok…I know I look a little cheerleader-esqe in this picture, but you’ll get why I needed to channel my high school dance team days in a minute. Victoria Secret displayed their “wings” on Michigan Avenue (yes, Heidi’s ginormous 80-pound angel wings) to promote the grand opening of their new flagship store on the Magnificent Mile this weekend. Of course, they needed a smiley, bright street team to wear some Vicki’s gear and spread the word- this is where I come in.

Besides the bitter cold and rain combination (and homeless men who tried to steal our pink-striped umbrellas), I actually had fun this weekend. The whole point was to pass out VS gift cards and take pictures of people in front of the wings that they could then upload to the local promotional website, but I had more fun talking to tourists than anything. Sure, I was being used to give directions and my opinions on the local pizzerias most of the time, so what. Who cares! I met the funniest people (don’t worry, I twittered everything). I even met this couple from Ireland who offered me a room at their home whenever I wanted to come hang out in Dublin. (Speaking of, I have their contact information, right?)

And course, there were the Navy guys who just HAD to stop by and see us. An actual direct quote from a 20-year old sailor from Alabama: “That is the biggest darn thing I ever did see!” He wasn’t talking about the angel wings, he was talking about the Hancock Building but it was still in his little southern drawl and it was still adorable.

 

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Well, I can check off street team experience in my advertising repertoire. At least I’m getting to be extremely well-rounded in this industry.

Social Media Revolution

August 26, 2009

Via Chad Levitt’s post ‘Do You Believe in the Social Media Revolution?’  from August 24, 2009:

“Very interesting video from Erik Qualman (@equalman) over at socialnomics.com that highlights how social media is changing the ways companies do business and ultimately the world economy.”

 


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