Archive for the ‘Career’ category

Announcement: Switching to my own domain

November 28, 2010

I’m ready to go into 2011 with a few changes, so here’s the deal: I’m switching Being Business Casual from WordPress.com to my own domain and therefore officially launching kelleemontgomery.com. I will no longer be updating this blog after today.

Thank you for reading! I really appreciate it! I’ll be posting a lot more content going into December and 2011 than I have in recent months, with a little twist. As I become more comfortable writing this blog, I’ve noticed my “tell it like it is” voice has started to break through its shell. Expect to see more posts on the REAL aspects of social media, the advertising and marketing industry and my life. Whatchu got for me 2011? Bring it on!

Does your city inspire you?

October 21, 2010

This past weekend, I ventured to the Big Apple for the first time. I had this preconceived notion from movies and Law and Order reruns that New York was this HUGE city with a gajallion people and that I would feel like Macaulay Culkin in Lost in New York. That couldn’t have been farther than what I felt. I actually felt like home. The city felt welcoming, almost like I belonged there.

Now I’m not saying I’m moving to New York tomorrow or anything (just yet), but the city, without a doubt, inspired me to dream big in my life decisions. Work projects, personal relationships, evening jogs, I feel like I’m actually putting forth more effort in order to produce the results I want.

Does this sound crazy? Does your city (or any city for that matter) ever inspire you?

Here’s what I’d loved about New York:

1. People- There’s not really a typical look for a New Yorker because the demographics are so diverse. And the amount of people meant that I was rarely bored.

2. Attitude- The aura of people in New York was not the stereotypical loud-mouthed asshole. People were confident, but not obnoxious. Vocal, but not rude. Yet striving for the best life they could possibly achieve.

3. Food- China town, street vendor gyros, foldable pizza and authentic ethnic food from wherever my heart desires.

4. Unity- After 9/11, I was told by a friend that New York became a new place where people were caring and generally looked out for one another. The “city of one” energy is definitely present.

5. Lights- Bright lights have always made me feel comfortable. It probably stems from being on stage at dance recitals or something. Bright city lights signify bright future and opportunities to me, which, obviously, I love.

In honor of my love for a new change of urban scenery, I’ve created my ode to New York with pictures from circlebox blog.

Social Media in the Workplace: Yay or nay?

September 23, 2010
Yesterday, I went to an awards banquet on behalf of my company. Before the awards presentation, my CEO sat on a panel to discuss the “Advantages and Pitfalls of Social Media.” I’d like to discuss what went down.

As you probably could have figured by my tag cloud, I’m in a full-blown love affair with social media. I think there is an appropriate social media channel for literally every industry and I can’t recommend it enough in on both a personal and professional level. That being said, you can see why I’d be surprised that most of the panel discussion (driven heavily by audience questions) was centered around how social media is creating a loss of productivity in the workplace. Granted this was a human resources-related event, but neglecting to highlight the tremendous advantages social media can bring to your company by spending a majority of the conversation on the negative aspects of social media seemed wrong.

I was so overjoyed when my CEO pulled out the quote, “Treat your employees like their adults”. As long as your employees know what they have to get done by when, should you trust them to do their job? After all, YOU hired them! To me, monitoring their every move and controlling how they manage their time is just creating an angry teenager needing to rebel. In fact, I’ve actually saved time on several occasions by contacting people about work-related issues via social media outlets because I didn’t have their email addresses.

If employees are wasting their entire day on Facebook and you block it, don’t you think those employees will find other ways to waste their time at work? Think about all the sites out there made entirely to fill time. Will you nix smoke breaks? Personal phone emails and phone calls? Use of cell phones all together to prevent texting and games?

Are employers just acting out of fear because of their ignorance about all the positives that social media can bring?

What do you think?

Your passion. Your life.

September 12, 2010

Image Source

The end of my Pandora road is near…

August 24, 2010

So even though I recently confessed my love for Pandora, I was a little disheartened recently when I received an email detailing how I am approaching my listening limit. Apparently, Pandora gives you 40 hours of free listening radio bliss per month, which seems like a lot, but not when you work at a desk for 40+ hours a week and Pandora is your way of drowning out ongoing telephone conversations from your cubemates.

Now I have 3 options:

1. Pay $0.99 to continue listening for the remainder of August, just so I’ll receive the same email 30 days from now

2. Pay $36 to listen without limits, plus the promise of some cool (not mentioned in the email) features

3. Do nothing, and by nothing I mean switch to Slacker Radio until I can Pandora again

Maybe I’m just being dramatic, but I really don’t see how Pandora would think anyone would pay for their services when there are other services available for free. I mean I enjoy listening to the random tracks they throw at me based on my previously-rated selections, but I wouldn’t describe it as a $36 a month worth of happiness. Would you pay the $36/month for unlimited online radio?

*Photo Credit: backtobasic.ning.com

Your biggest challenge in social media

June 30, 2010

I’m inspired by a recent Mashable post quoting Ford’s social media chief, Scott Monty, sharing his view of the biggest challenge of using social media.

“Exercise judgment to determine which discussions are worth spending time on. It could be engaging with a major influencer, publicly handling a customer complaint, or giving fans special access to events, information or other opportunities that would deepen a relationship.”

He also noted that you’ll need to limit how many services and platforms you use. “Decide which social networks are the most relevant to your customer base and help you achieve your broader business communications goals. Choose a small number to begin and expand your footprint based on staffing and trends that are evolving externally.”

Monty noted that half the battle is simply showing up. “It’s not just about running an online promotion or campaign and expecting results. You need to be there consistently and reliably every day, so that over time, a community will grow — and that’s when the magic begins to happen.”

I’m reminded that strengthening your brand’s social media relationships is not instant, but an outcome of continuous communication. Even though social media plans have goals, there are no finish lines. There are always more interesting people to engage with who want to know more about your brand.

What is your biggest challenge in social media?

Crowdsourcing has my mark

June 29, 2010

Image Source: Tangentism

Very recently, the project of developing a 12-page brochure for work was ever-so-lightly placed on my workload dinner plate. Working at an agency, I managed hundreds of design projects, however, it’s a teeny bit different at a small tech company – your million dollar budget and design team is missing. Not only did I have to produce 12 pages worth of content, but also create 6 professionally-designed spreads on a one-time graphic design pre-req class education on a limited budget? One might think impossible.

What’s is this? Crowdsourcing, you say? Sure, I’ll try it.

Basically, I typed up a detailed PDG (ad speak for project brief) and posted it to 99designs, including my $600 “prize” of how much I wanted to spend. The whole process took me about 20 minutes.

Time well spent…

I was blown away by the amount of talent I had access to. I received about 10 submissions from 10 different designers. I was able to cut designs right away that had completely missed the mark, or offer suggestions to the designs that were oh so close to what I had envisioned.

The final design that “won” exceeded my expectations on all accounts. Not only was his work phenomenal, he was very understanding with my multiple rounds of changes and nit-picking of his work. And (maybe the best part) he was Australian, which made him that much more fun to communicate with. It’s hard to get angry at messages in your inbox as you’re walking out the door when the subject line is “Good Morning, Love!”

I absolutely still see the need for design agencies and will continue to use them for large projects, however, this brochure would have easily cost me upwards of $2,000 and a month’s time if I would have gone down that road, and I wouldn’t have been able to have such a wide range of options.

I’ve also heard that Elance and Crowdspring are other good resources to use.

I absolutely recommend trying out crowdsourcing for your design projects.

What do you think? Have you used crowdsourcing before?


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