Archive for the ‘social media’ category

Announcement: Switching to my own domain

November 28, 2010

I’m ready to go into 2011 with a few changes, so here’s the deal: I’m switching Being Business Casual from WordPress.com to my own domain and therefore officially launching kelleemontgomery.com. I will no longer be updating this blog after today.

Thank you for reading! I really appreciate it! I’ll be posting a lot more content going into December and 2011 than I have in recent months, with a little twist. As I become more comfortable writing this blog, I’ve noticed my “tell it like it is” voice has started to break through its shell. Expect to see more posts on the REAL aspects of social media, the advertising and marketing industry and my life. Whatchu got for me 2011? Bring it on!

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Social Media in the Workplace: Yay or nay?

September 23, 2010
Yesterday, I went to an awards banquet on behalf of my company. Before the awards presentation, my CEO sat on a panel to discuss the “Advantages and Pitfalls of Social Media.” I’d like to discuss what went down.

As you probably could have figured by my tag cloud, I’m in a full-blown love affair with social media. I think there is an appropriate social media channel for literally every industry and I can’t recommend it enough in on both a personal and professional level. That being said, you can see why I’d be surprised that most of the panel discussion (driven heavily by audience questions) was centered around how social media is creating a loss of productivity in the workplace. Granted this was a human resources-related event, but neglecting to highlight the tremendous advantages social media can bring to your company by spending a majority of the conversation on the negative aspects of social media seemed wrong.

I was so overjoyed when my CEO pulled out the quote, “Treat your employees like their adults”. As long as your employees know what they have to get done by when, should you trust them to do their job? After all, YOU hired them! To me, monitoring their every move and controlling how they manage their time is just creating an angry teenager needing to rebel. In fact, I’ve actually saved time on several occasions by contacting people about work-related issues via social media outlets because I didn’t have their email addresses.

If employees are wasting their entire day on Facebook and you block it, don’t you think those employees will find other ways to waste their time at work? Think about all the sites out there made entirely to fill time. Will you nix smoke breaks? Personal phone emails and phone calls? Use of cell phones all together to prevent texting and games?

Are employers just acting out of fear because of their ignorance about all the positives that social media can bring?

What do you think?

The end of my Pandora road is near…

August 24, 2010

So even though I recently confessed my love for Pandora, I was a little disheartened recently when I received an email detailing how I am approaching my listening limit. Apparently, Pandora gives you 40 hours of free listening radio bliss per month, which seems like a lot, but not when you work at a desk for 40+ hours a week and Pandora is your way of drowning out ongoing telephone conversations from your cubemates.

Now I have 3 options:

1. Pay $0.99 to continue listening for the remainder of August, just so I’ll receive the same email 30 days from now

2. Pay $36 to listen without limits, plus the promise of some cool (not mentioned in the email) features

3. Do nothing, and by nothing I mean switch to Slacker Radio until I can Pandora again

Maybe I’m just being dramatic, but I really don’t see how Pandora would think anyone would pay for their services when there are other services available for free. I mean I enjoy listening to the random tracks they throw at me based on my previously-rated selections, but I wouldn’t describe it as a $36 a month worth of happiness. Would you pay the $36/month for unlimited online radio?

*Photo Credit: backtobasic.ning.com

Your biggest challenge in social media

June 30, 2010

I’m inspired by a recent Mashable post quoting Ford’s social media chief, Scott Monty, sharing his view of the biggest challenge of using social media.

“Exercise judgment to determine which discussions are worth spending time on. It could be engaging with a major influencer, publicly handling a customer complaint, or giving fans special access to events, information or other opportunities that would deepen a relationship.”

He also noted that you’ll need to limit how many services and platforms you use. “Decide which social networks are the most relevant to your customer base and help you achieve your broader business communications goals. Choose a small number to begin and expand your footprint based on staffing and trends that are evolving externally.”

Monty noted that half the battle is simply showing up. “It’s not just about running an online promotion or campaign and expecting results. You need to be there consistently and reliably every day, so that over time, a community will grow — and that’s when the magic begins to happen.”

I’m reminded that strengthening your brand’s social media relationships is not instant, but an outcome of continuous communication. Even though social media plans have goals, there are no finish lines. There are always more interesting people to engage with who want to know more about your brand.

What is your biggest challenge in social media?

Building your Twitter and Texting Vocab

May 26, 2010

I’m mainly just including this post because my mother gets confused alot and likes to text me “Have a great8 day!” Shortcuts have been created due to character limits within your text box and twitter updates- although I’m a huge fan of abbreving in my everyday conversation, mainly because let’s be honest, who really has the time to say 4-syllable words anymore. For those of you who need a little refresher or a 14-year-old teenage girl in your back pocket at all times, here’s my list:

Bc = Because

BG = Background (Twitter background)

BRB = Be right back

BTW = By the way

EM = Email

FB = Facebook

F2F or FTF = Face to face

Gr8 = Great

IDK = I don’t know

IRL = In real life

LI = LinkedIn

LMK = Let me know

LMAO = Laughing my ass off

LOL = Laughing out loud (because we’re really all laughing out loud at our phones and computer screens)

NP = No problem

OMG= oh my god. gosh

PLZ = Please

PPL = People

RE = Regarding

ROFL = Rolling on the floor laughing

RT = Retweet

RTHX = Thanks for the retweet

TFLN = text from last night

TMI = Too much information

TTYL = Talk to you later

TY = Thank you

W/E = Whatever or weekend

WTF= What the fuck

= Text version of a heart.

Did I miss any? Any others that you use?

2010: Online products I can’t live without

March 30, 2010

In no particular order, here is my “I don’t know how I would be able to function if you weren’t safely saved in my bookmarks” list for 2010.

1. ToodleDo– my online “to do” list that I’m constantly adding to and checking off. I’ve used this both for my work tasks and my personal “goals” we’ll call them.
2. Tweetdeck– This remains open on my computer all day, everyday as my desktop background. I currently have 10 columns ranging from retweets and direct messages to search words keeping track of competitors to hashtags of interest to me. I currently have the Dancing with the Stars tag (#DWTS) listed as a saved search to see how many people think Pamela Anderson is going to fall on her face. Or fall out of her costume.
3. Facebook– for obvious reasons. The book of face is the best way to keep in touch with friends from the past.
4. IMDB– this website has won me so much money on bets with my friends and coworkers, I should pretty much pay them a percentage. And I have this disease where I can remember every movie every actor has ever been, adding to my Internet Movie DataBase addiction to confirm my suspicions.
5. Evernote– for my ever evolving collection of lists. Grocery lists, blog post ideas, J. Crew wishlist, songs to add into my iPod, random thoughts I want to get out of my head. Basically my brain’s vomit on a page is all compiled in my Evernote notebook.
6. Netflix– I love being able to think of a movie of having in my mailbox the next day. Channing Tatum at my fingertips- yes, please, I’m in love.
7. YouTube– where else I am able to view dance videos for choreography inspiration, music videos as a visual alternative to online radio, and viral humor videos for moments where I feel like laughing hard enough to put my ab muscles in pain? My “favorited” video list is beginning to grow out of control.
8. Gmail– my main personal email source, my lifeline.
9. GoogleReader– I currently subscribe to over 45 blogs, needless to say, without my GoogleReader, I’d be lost. I love the feeling of being able to go to one site to get all of my up-to-date news that is personally tailored to me. And the star features allows me to quickly scan through posts, star the content relevant to my current projects and interests and go back and view them later.
10. Skype– Free service to video chat with people far, far away. Skype allowed me to keep in contact with my parents in Michigan while living in California and then later, in Chicago and allows me to converse with my aunt living in a hut in Afghanistan. Amazing communication tool!
11. Pandora/Slacker– I listen to streaming music during the day to drown out background noise at work or to listen to during a mundane project. I listen to streaming stand-up comedy when I need a pick-me-up. Both great (free) online radio services that “learn” your song preferences based on your loved or hated selections.
12. WordPress– And last, but certainly not least, my dear WordPress. I haven’t found too many bloggers who aren’t in a committed relationship with the press. Great widgets, tons of functionality and tech “power” while still being very user-friendly and easy to learn for first-timers.

Am I missing anything? What sites can’t you live without?

Social Media’s heartbeat

November 20, 2009

When interviewing with agencies and new media teams, I’m constantly asked how the world of social media has impacted my life on both a professional and personal level. What have I learned from social media? Obviously, I’ve forever thankful to social media for teaching and continuing to teach me about the ever evolving advancements that can elevate the communications industry, but it’s mainly reinforced something that I already knew about myself:

“I understand technology, but I love people.”

I enjoy learning all about Twitter trends, Google Chrome extensions, Facebook apps all while clearing my Google Reader, but the reality is that I LOVE the conversation aspect. I love feeling connected with people, sharing our views and insights and learning about their experiences.

My mother views social media gurus as “computer nerds” who aren’t necessarily good at face-to-face connections, which I feel is a common misconception. Or is it?

Is it easier to connect with people through social media rather than in person? Do you feel less guarded communicating through an online social network?

Are there certain social media outlets that makes you feel more connected to people than others?

I have this “social butterfly” gene that pretty much makes it possible for me to talk to a brick wall. I don’t ever freeze up or get uncomfortable in face-to-face conversations, but I could see how it could be easier for shy people to connect with others through a non-threatening social media outlet.

What do you think?


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