Archive for the ‘technology’ category

Announcement: Switching to my own domain

November 28, 2010

I’m ready to go into 2011 with a few changes, so here’s the deal: I’m switching Being Business Casual from WordPress.com to my own domain and therefore officially launching kelleemontgomery.com. I will no longer be updating this blog after today.

Thank you for reading! I really appreciate it! I’ll be posting a lot more content going into December and 2011 than I have in recent months, with a little twist. As I become more comfortable writing this blog, I’ve noticed my “tell it like it is” voice has started to break through its shell. Expect to see more posts on the REAL aspects of social media, the advertising and marketing industry and my life. Whatchu got for me 2011? Bring it on!

Shrinking attention spans still advertised to

October 27, 2010

Associated Press just came out with an article about how :15 TV broadcast spots have taken over the typical :30 spot in commercial segments, which took over the 1 minute spot decades ago. The :15 spots are, in fact, cheaper, but now we’re being told they’re more effective than their longer counterparts. Interesting.

This kinda changes the game in terms of content. That means that messages have to be even more edited and direct that ever. No schmoozing, no background, just clear, concise messages about the product. Also, with cheaper :15 spots, advertisers can spend more on the frequency in the media buy to hit the consumer with repetition of their message.

Personally, I see the appeal. I’m more likely to read a tweet with 70 characters rather than the whole 140. I’m more likely to open an email with a strong short subject line. But TV and radio spots have been typically delivered with more content and imagery to develop the tone of the ad. Maybe it’s not necessary anymore.

I also can’t help but wondering if this trend will continue. Will our attention spans get even shorter? In 5 years, will the :8 spot be most popular among consumers? At what point does the commercial become too short where the message is not conveyed at all? One could argue that with the rise of DVR and TiVo recording systems, television broadcast ads will be obsolete in a few years anyway, right? So are we just condensing TV ads down to nonexistence?

What do you think? Do you shorter ad messages work better on you? Or are you craving more content?

Image Source: care2.com

Product Review: Samsung Epic 4G

September 24, 2010

Over Labor Day weekend, I re-upped my contract with Sprint, traded in my old Samsung Instinct and bought an Epic 4G, a member of the Galaxy S phone family. Before I go into the pros and cons list, I must say that I am very satisfied with this phone and it has saved me a lot of frustration in only the short month that I’ve owned it. Here’s my scoop:

Pros:

  • Speed- Fast doesn’t really describe it, I think instant is a better word. The hummingbird processor allows the Epic to have minimal if any wait time between selections.
  • Android Market- So many apps to choose from, most of them free, ready to be downloaded.
  • Screen- The Epic screen is brighter and more vibrant than every other phone I’ve held it next to, even on it’s power-saving mode.
  • Keyboard- After 2 years using the touchscreen on my Instinct, it didn’t always work properly, which could be really frustrating. I still use the touchscreen keyboard the most, but I’m glad I have the slide-out qwerty keyboard as a backup.
  • Swype- If you don’t know what Swype is, click here. This is probably my favorite feature on the phone. Not only is it convenient, but really fun to use. I feel like I text more now because of it.

Cons:

  • Size- The Epic is quite bulky. It really only fits into my pocket when I’m wearing sweatpants. For guys, obviously it’s another story, but for the ladies, I would say this is an “in-the-purse” type of phone.
  • Price- It’s the most expensive of all the Galaxy phones with an additional costly data plan. In my research, however, it was still comparable to the Verizon and AT&T – iPhone data plan.
  • Battery- With all the bells and whistles on the Epic, the battery does burn out quickly compared to older phones. I’ve combated this problem by getting an extra car battery charger, and it really hasn’t been that much of an issue. Also, using a task manager that kills your the apps you aren’t using is helpful.
  • Proximity- Even though I know the feature is included, I’ve hung up on several calls because my fat cheek hit end call on my touchscreen. It could just be my phone, but I’m a little disappointed in this feature.

Overall, I would absolutely recommend the Samsung Epic 4G phone to my friends that I know would take advantage of its features. Do you have an Epic or an Evo? What do you think?

*Photo credit: link.co.uk

Building your Twitter and Texting Vocab

May 26, 2010

I’m mainly just including this post because my mother gets confused alot and likes to text me “Have a great8 day!” Shortcuts have been created due to character limits within your text box and twitter updates- although I’m a huge fan of abbreving in my everyday conversation, mainly because let’s be honest, who really has the time to say 4-syllable words anymore. For those of you who need a little refresher or a 14-year-old teenage girl in your back pocket at all times, here’s my list:

Bc = Because

BG = Background (Twitter background)

BRB = Be right back

BTW = By the way

EM = Email

FB = Facebook

F2F or FTF = Face to face

Gr8 = Great

IDK = I don’t know

IRL = In real life

LI = LinkedIn

LMK = Let me know

LMAO = Laughing my ass off

LOL = Laughing out loud (because we’re really all laughing out loud at our phones and computer screens)

NP = No problem

OMG= oh my god. gosh

PLZ = Please

PPL = People

RE = Regarding

ROFL = Rolling on the floor laughing

RT = Retweet

RTHX = Thanks for the retweet

TFLN = text from last night

TMI = Too much information

TTYL = Talk to you later

TY = Thank you

W/E = Whatever or weekend

WTF= What the fuck

= Text version of a heart.

Did I miss any? Any others that you use?


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