Posted tagged ‘advertising’

Sofia Dance Week ads make you wanna move

November 3, 2010

I’m really feeling these new print ads to promote Sofia Dance Week and the International Festival For Contemporary Dance in Bulgaria. Props to Saatchi and Saatchi for putting these together. I just wish I could read the taglines, but I have to assume it says something to the effect of:

Escape from your routine. Dance.

Nobody’s watching. Go ahead.

What do you think? Makes you wanna move, right? Or at the very least, smile.

Shrinking attention spans still advertised to

October 27, 2010

Associated Press just came out with an article about how :15 TV broadcast spots have taken over the typical :30 spot in commercial segments, which took over the 1 minute spot decades ago. The :15 spots are, in fact, cheaper, but now we’re being told they’re more effective than their longer counterparts. Interesting.

This kinda changes the game in terms of content. That means that messages have to be even more edited and direct that ever. No schmoozing, no background, just clear, concise messages about the product. Also, with cheaper :15 spots, advertisers can spend more on the frequency in the media buy to hit the consumer with repetition of their message.

Personally, I see the appeal. I’m more likely to read a tweet with 70 characters rather than the whole 140. I’m more likely to open an email with a strong short subject line. But TV and radio spots have been typically delivered with more content and imagery to develop the tone of the ad. Maybe it’s not necessary anymore.

I also can’t help but wondering if this trend will continue. Will our attention spans get even shorter? In 5 years, will the :8 spot be most popular among consumers? At what point does the commercial become too short where the message is not conveyed at all? One could argue that with the rise of DVR and TiVo recording systems, television broadcast ads will be obsolete in a few years anyway, right? So are we just condensing TV ads down to nonexistence?

What do you think? Do you shorter ad messages work better on you? Or are you craving more content?

Image Source: care2.com

Marketing & Promotions, Michigan Avenue style

October 26, 2009

 VS Mich Ave

Ok, ok…I know I look a little cheerleader-esqe in this picture, but you’ll get why I needed to channel my high school dance team days in a minute. Victoria Secret displayed their “wings” on Michigan Avenue (yes, Heidi’s ginormous 80-pound angel wings) to promote the grand opening of their new flagship store on the Magnificent Mile this weekend. Of course, they needed a smiley, bright street team to wear some Vicki’s gear and spread the word- this is where I come in.

Besides the bitter cold and rain combination (and homeless men who tried to steal our pink-striped umbrellas), I actually had fun this weekend. The whole point was to pass out VS gift cards and take pictures of people in front of the wings that they could then upload to the local promotional website, but I had more fun talking to tourists than anything. Sure, I was being used to give directions and my opinions on the local pizzerias most of the time, so what. Who cares! I met the funniest people (don’t worry, I twittered everything). I even met this couple from Ireland who offered me a room at their home whenever I wanted to come hang out in Dublin. (Speaking of, I have their contact information, right?)

And course, there were the Navy guys who just HAD to stop by and see us. An actual direct quote from a 20-year old sailor from Alabama: “That is the biggest darn thing I ever did see!” He wasn’t talking about the angel wings, he was talking about the Hancock Building but it was still in his little southern drawl and it was still adorable.

 

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Well, I can check off street team experience in my advertising repertoire. At least I’m getting to be extremely well-rounded in this industry.

New CTA Bus digital ads

May 21, 2009

The Chicago Transit Authority has recently launched a advertisement opportunity with a lighted digital screen that sprawls across the 12-foot side panels. They actually scared me at first because I completely wasn’t expecting a bright neon light to chase me down Clark street at night, but now I actually look forward to seeing them.

The best part is that they actually change depending on time of day and target audience. In the morning, it’s Starbucks and Dunkin Donuts and on the 5 o’clock rush hour, icy cold Coca-Cola  and Oreo ads spring up. I have to say, watching a jumbo Oreo cookie digitally splash into some milk is a sight for sore eyes on the way home from downtown.

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5 Questions Your Boss Will Ask You About Social Media

April 30, 2009

Suggest adding social media to your marketing budget and here are 5 questions you are bound to get from your boss:

1. What’s so special about it?

What’s so special about quarter-page B&W newspaper ads that are almost always printed blurry? Whether we like it or not, newspapers are a dying medium and everything’s going digital. Reach these online markets in the best way possible. Social media is a way to market in a smart, direct and personal way that has been producing increasingly effective results at a staggering rate. Do the research, you’ll be surprised.

2. Isn’t it expensive?

Social media is one of the least expensive tools you can use in the marketing industry. Most sites are free or have minimal costs for upgrades or optimal accounts. Even if you’re in the mindset of time=money, you’ll still be getting your dollar’s worth. 

3. Who is going to manage it?

Large and small companies alike are joining the social media revolution by using their own marketing team or advertising agency to run their social marketing executions. Depending on what your goals are, it is very possible to start implementing a program with a single social marketing employee aka me.

4. How does it produce results?

Like I mentioned earlier, the stats are there. Social media can generate higher sales simply by creating brand awareness and communicating services and promotions to a specific or general audience. The good news is that social media is continuing to grow and it’s not just for college students anymore- I was on the bus yesterday into downtown Chicago and overheard two Golden Girl-aged women have a conversation about who they’re following on Twitter.

5. When can we start?

Here’s where you can say: Right away! Try not to be surprised when a raise comes your way for suggesting such a great idea.

I’ll be Becks

April 27, 2009

Has anyone seen the new Motorola Aura ad on television?

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I don’t know what (shirtless)David Beckham or the Terminator have to do with selling phones, but I have to say I’m really digging their new television spot. From my view, the Aura could be the most worthless piece of technology ever created in the history of cellular devices, but if chisled David Beckham tells me to check it out, I might just have to. Nice job, Oglivy London!


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