Posted tagged ‘communication’

Crowdsourcing has my mark

June 29, 2010

Image Source: Tangentism

Very recently, the project of developing a 12-page brochure for work was ever-so-lightly placed on my workload dinner plate. Working at an agency, I managed hundreds of design projects, however, it’s a teeny bit different at a small tech company – your million dollar budget and design team is missing. Not only did I have to produce 12 pages worth of content, but also create 6 professionally-designed spreads on a one-time graphic design pre-req class education on a limited budget? One might think impossible.

What’s is this? Crowdsourcing, you say? Sure, I’ll try it.

Basically, I typed up a detailed PDG (ad speak for project brief) and posted it to 99designs, including my $600 “prize” of how much I wanted to spend. The whole process took me about 20 minutes.

Time well spent…

I was blown away by the amount of talent I had access to. I received about 10 submissions from 10 different designers. I was able to cut designs right away that had completely missed the mark, or offer suggestions to the designs that were oh so close to what I had envisioned.

The final design that “won” exceeded my expectations on all accounts. Not only was his work phenomenal, he was very understanding with my multiple rounds of changes and nit-picking of his work. And (maybe the best part) he was Australian, which made him that much more fun to communicate with. It’s hard to get angry at messages in your inbox as you’re walking out the door when the subject line is “Good Morning, Love!”

I absolutely still see the need for design agencies and will continue to use them for large projects, however, this brochure would have easily cost me upwards of $2,000 and a month’s time if I would have gone down that road, and I wouldn’t have been able to have such a wide range of options.

I’ve also heard that Elance and Crowdspring are other good resources to use.

I absolutely recommend trying out crowdsourcing for your design projects.

What do you think? Have you used crowdsourcing before?

Building your Twitter and Texting Vocab

May 26, 2010

I’m mainly just including this post because my mother gets confused alot and likes to text me “Have a great8 day!” Shortcuts have been created due to character limits within your text box and twitter updates- although I’m a huge fan of abbreving in my everyday conversation, mainly because let’s be honest, who really has the time to say 4-syllable words anymore. For those of you who need a little refresher or a 14-year-old teenage girl in your back pocket at all times, here’s my list:

Bc = Because

BG = Background (Twitter background)

BRB = Be right back

BTW = By the way

EM = Email

FB = Facebook

F2F or FTF = Face to face

Gr8 = Great

IDK = I don’t know

IRL = In real life

LI = LinkedIn

LMK = Let me know

LMAO = Laughing my ass off

LOL = Laughing out loud (because we’re really all laughing out loud at our phones and computer screens)

NP = No problem

OMG= oh my god. gosh

PLZ = Please

PPL = People

RE = Regarding

ROFL = Rolling on the floor laughing

RT = Retweet

RTHX = Thanks for the retweet

TFLN = text from last night

TMI = Too much information

TTYL = Talk to you later

TY = Thank you

W/E = Whatever or weekend

WTF= What the fuck

= Text version of a heart.

Did I miss any? Any others that you use?

Social Media’s heartbeat

November 20, 2009

When interviewing with agencies and new media teams, I’m constantly asked how the world of social media has impacted my life on both a professional and personal level. What have I learned from social media? Obviously, I’ve forever thankful to social media for teaching and continuing to teach me about the ever evolving advancements that can elevate the communications industry, but it’s mainly reinforced something that I already knew about myself:

“I understand technology, but I love people.”

I enjoy learning all about Twitter trends, Google Chrome extensions, Facebook apps all while clearing my Google Reader, but the reality is that I LOVE the conversation aspect. I love feeling connected with people, sharing our views and insights and learning about their experiences.

My mother views social media gurus as “computer nerds” who aren’t necessarily good at face-to-face connections, which I feel is a common misconception. Or is it?

Is it easier to connect with people through social media rather than in person? Do you feel less guarded communicating through an online social network?

Are there certain social media outlets that makes you feel more connected to people than others?

I have this “social butterfly” gene that pretty much makes it possible for me to talk to a brick wall. I don’t ever freeze up or get uncomfortable in face-to-face conversations, but I could see how it could be easier for shy people to connect with others through a non-threatening social media outlet.

What do you think?

The ME in Social Media

April 19, 2009
My social media evolution

My social media evolution

I started my involvement in social media way back in junior high with AOL Instant Messenger spending hours after school IMing friends and crushes that I had just spent literally 7 hours with and apparently had a lot more to say. I then graduated to my first blog with Livejournal in high school to write about my dance competitions and spring break adventures for my friends (aka my dance team members and fellow spring breakers). Facebook came in college and peaked my social media interest with all of its applications and abilities. A way to connect with high school friends and college friends AND post pictures?? I’m there.

As my interest for the communication industry grew, so did my involvement in social media. A lot of people see social media as completely overwhelming and often ask me where to start. My advice: Just try! It’s been my experience that as I start experimenting with one site, it often leads me to another, each being very different and beneficial in their own ways. You have to figure out what you want out of the social media world and go from there. Here is my breakdown of the major hitters for beginners:
1. Facebook: “the connector” the largest social network available in the US. Fairly easy to use as a way to connect with friends and family. It was originally created for college students, but is now accessible to any user with an email address. Not recommended for work-related connections as it can be a breeding ground for very personal, very “not work-friendly” content through pictures, videos, wall posts and applications. Businesses are beginning to jump on board creating “groups”, which are company pages facebook members can become fans of as a form of social media advertising.

2. Myspace: “the anything goes” site. You can create a profile and connect to people you know and people you don’t know, which has caused to be quite controversial due to the unfortunate online creepers. Virtually anything and everything has been seen or advertised on myspace: pictures, videos, artwork, music, comedy, poetry movies, etc. You have the ability to express your creativity in creating your own custom background skin, automatic music selection and overall feel of your profile. Also not recommended for work use because of the potential vulgarity.
3. LinkedIn: “the professional developer” Use this site to connect with coworkers, bosses, clients, industry workers and future employers. You can virtually display your resume, personal recommendations and professional connections for your work community. Great for getting a job or keeping up with current industry topics and discussions. I highly recommend joining specific LinkedIn groups which can range in topics from city, hobby or industry. Each group will send you conversation updates directly to your email allowing you to read up on or interact with people to discuss topics relevant to you and your job market.
4. Twitter: “the social butterfly” Use Twitter to create a customized microblog of valuable information and thoughts gathered from people all over the world. Accumulate “followers” by “tweeting” interesting pictures, links, videos, quotes or just plain thoughts in 140 characters or less andgain exposure in the twitter community. Useful as advertising for local businesses or the average housewife who wants to know what Ashton Kutcher is doing at all times of the day. Can be very time consuming, however, probably one of the simpliest forms of social media to use.

If you are new to social media, try it- you may find it easier and more rewarding than you think. Once you get the hang of it, you can branch out more and more to what peaks your interests both professional and personally. Good luck!


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