Posted tagged ‘connect’

Your biggest challenge in social media

June 30, 2010

I’m inspired by a recent Mashable post quoting Ford’s social media chief, Scott Monty, sharing his view of the biggest challenge of using social media.

“Exercise judgment to determine which discussions are worth spending time on. It could be engaging with a major influencer, publicly handling a customer complaint, or giving fans special access to events, information or other opportunities that would deepen a relationship.”

He also noted that you’ll need to limit how many services and platforms you use. “Decide which social networks are the most relevant to your customer base and help you achieve your broader business communications goals. Choose a small number to begin and expand your footprint based on staffing and trends that are evolving externally.”

Monty noted that half the battle is simply showing up. “It’s not just about running an online promotion or campaign and expecting results. You need to be there consistently and reliably every day, so that over time, a community will grow — and that’s when the magic begins to happen.”

I’m reminded that strengthening your brand’s social media relationships is not instant, but an outcome of continuous communication. Even though social media plans have goals, there are no finish lines. There are always more interesting people to engage with who want to know more about your brand.

What is your biggest challenge in social media?

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Crowdsourcing has my mark

June 29, 2010

Image Source: Tangentism

Very recently, the project of developing a 12-page brochure for work was ever-so-lightly placed on my workload dinner plate. Working at an agency, I managed hundreds of design projects, however, it’s a teeny bit different at a small tech company – your million dollar budget and design team is missing. Not only did I have to produce 12 pages worth of content, but also create 6 professionally-designed spreads on a one-time graphic design pre-req class education on a limited budget? One might think impossible.

What’s is this? Crowdsourcing, you say? Sure, I’ll try it.

Basically, I typed up a detailed PDG (ad speak for project brief) and posted it to 99designs, including my $600 “prize” of how much I wanted to spend. The whole process took me about 20 minutes.

Time well spent…

I was blown away by the amount of talent I had access to. I received about 10 submissions from 10 different designers. I was able to cut designs right away that had completely missed the mark, or offer suggestions to the designs that were oh so close to what I had envisioned.

The final design that “won” exceeded my expectations on all accounts. Not only was his work phenomenal, he was very understanding with my multiple rounds of changes and nit-picking of his work. And (maybe the best part) he was Australian, which made him that much more fun to communicate with. It’s hard to get angry at messages in your inbox as you’re walking out the door when the subject line is “Good Morning, Love!”

I absolutely still see the need for design agencies and will continue to use them for large projects, however, this brochure would have easily cost me upwards of $2,000 and a month’s time if I would have gone down that road, and I wouldn’t have been able to have such a wide range of options.

I’ve also heard that Elance and Crowdspring are other good resources to use.

I absolutely recommend trying out crowdsourcing for your design projects.

What do you think? Have you used crowdsourcing before?

Building your Twitter and Texting Vocab

May 26, 2010

I’m mainly just including this post because my mother gets confused alot and likes to text me “Have a great8 day!” Shortcuts have been created due to character limits within your text box and twitter updates- although I’m a huge fan of abbreving in my everyday conversation, mainly because let’s be honest, who really has the time to say 4-syllable words anymore. For those of you who need a little refresher or a 14-year-old teenage girl in your back pocket at all times, here’s my list:

Bc = Because

BG = Background (Twitter background)

BRB = Be right back

BTW = By the way

EM = Email

FB = Facebook

F2F or FTF = Face to face

Gr8 = Great

IDK = I don’t know

IRL = In real life

LI = LinkedIn

LMK = Let me know

LMAO = Laughing my ass off

LOL = Laughing out loud (because we’re really all laughing out loud at our phones and computer screens)

NP = No problem

OMG= oh my god. gosh

PLZ = Please

PPL = People

RE = Regarding

ROFL = Rolling on the floor laughing

RT = Retweet

RTHX = Thanks for the retweet

TFLN = text from last night

TMI = Too much information

TTYL = Talk to you later

TY = Thank you

W/E = Whatever or weekend

WTF= What the fuck

= Text version of a heart.

Did I miss any? Any others that you use?

Top 5 Ways to get more connections on LinkedIn (for beginners)

April 23, 2009

You’ve accept the invitation, you’ve created a profile and you have 1 connection. Now what? First of all, let me congradulate you for getting this far and actually taking the first step into social media by signing up, but the whole point of social media is actually being social. Here’s how you can get more connections and continue to build your network:

1. Search out past and present coworkers– LinkedIn is a professional networking tool, so it makes sense to start gaining connections by adding your professional relationships. Make a list of 10-20 coworkers that you’ve had acquaintance-level or above-average connections with and search for them. If they have a common name, use the advanced search tool at the side to refine the location. Don’t be afraid to add bosses, managers, secretaries, clients, entry-levels and interns- you can benefit from connecting with all types of people in all types of positions.

2. Search out friends and family– Same deal as point #1. Cousin, uncles, grandmas (way to go grandma!), moms, mom’s friends- all great connections that are bound to have contacts in your field. Add away! I think I still have 20+ outstanding sent invitations.

3. Moniter connection update statuses– Your homepage basically gives you a status report of your connections everytime you log in of who your existing connections have recently connected with. More than likely, you will know some of these people. Log in every once in awhile to see if you can make any new connections.

4. Invite non-LinkedIn members to connect– Have a coworker that is a social butterfly? Send them an invitation to connect! If they know a lot of people, they can benefit from joining an online network and can, in result, benefit you.

5. Make sure you are available to connect with– Review your privacy settings to make sure you are easily accessible to others. Also, keep your contact information up-to-date in case any new connections would like to contact you.

Even if you aren’t currently looking for a job or new clients, continuing to build your network is a great tool to have when you are wanting to stay updated with trends in your industry and stay connected with the people of both your professional and personal life. Its not as hard as it looks- honestly, it seems like I gained 100 extended connections overnight by just connecting with my list of 20 coworkers.


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