Posted tagged ‘creative’

Crowdsourcing has my mark

June 29, 2010

Image Source: Tangentism

Very recently, the project of developing a 12-page brochure for work was ever-so-lightly placed on my workload dinner plate. Working at an agency, I managed hundreds of design projects, however, it’s a teeny bit different at a small tech company – your million dollar budget and design team is missing. Not only did I have to produce 12 pages worth of content, but also create 6 professionally-designed spreads on a one-time graphic design pre-req class education on a limited budget? One might think impossible.

What’s is this? Crowdsourcing, you say? Sure, I’ll try it.

Basically, I typed up a detailed PDG (ad speak for project brief) and posted it to 99designs, including my $600 “prize” of how much I wanted to spend. The whole process took me about 20 minutes.

Time well spent…

I was blown away by the amount of talent I had access to. I received about 10 submissions from 10 different designers. I was able to cut designs right away that had completely missed the mark, or offer suggestions to the designs that were oh so close to what I had envisioned.

The final design that “won” exceeded my expectations on all accounts. Not only was his work phenomenal, he was very understanding with my multiple rounds of changes and nit-picking of his work. And (maybe the best part) he was Australian, which made him that much more fun to communicate with. It’s hard to get angry at messages in your inbox as you’re walking out the door when the subject line is “Good Morning, Love!”

I absolutely still see the need for design agencies and will continue to use them for large projects, however, this brochure would have easily cost me upwards of $2,000 and a month’s time if I would have gone down that road, and I wouldn’t have been able to have such a wide range of options.

I’ve also heard that Elance and Crowdspring are other good resources to use.

I absolutely recommend trying out crowdsourcing for your design projects.

What do you think? Have you used crowdsourcing before?

Magazine ad gets darker in the sun

August 24, 2009

This magazine ad for Sundown sunblock actually “tans” the man when exposed to sunlight showing that he obviously does not wear sun protection, while Miss Red Bikini is thoroughly protected with her sunblock in her purse. Maybe “tans” isn’t the right word- he becomes scorched like a New England lobster ready for a feast. In fact, it looks very painful. His skin color returns to a lighter color when taken out of the light for a few seconds, but none-the-less, if the ad actually gives me a physical reaction, I consider the job well done.

Too bad Summer Oh Nine was a little weak in the beach weather department. Enjoy the rest of the summer while you can!

View the full creative.

Free Coffee Ad in Students’ Powerpoint Slides

June 1, 2009

Coffee Company in the Netherlands is giving away free coffee to students who sneak in a branded slide into their homework PowerPoint decks.
— via Media Post

I’m not sure how I feel about this. I think this will just attract more students to advertise the slide in their powerpoints because we all know how college students feel about free anything- it’s pretty much their entire collegiate goal to collect as many freebies as possible whether it be t-shirts, beer or body lice. And how do their professors feel about this slide? Will they get docked points? In a Communications (or related) class, I could see this as completely acceptable, however, I can’t see this flying with “Prof. No-Fun” in a Microbiology class. I would be very interested to hear their point-of-view.

Interview tips that you haven’t heard yet

May 7, 2009

First off, let me say congratulations to all graduating seniors. That being said, let the job hunting begin! No doubt you’ll receive tons of advice from friends and family (if you haven’t already from your professors) about what to do and not to do at job interviews, most of which are probably common sense. Here are my personal interview tips that may not be so obvious:

1. Spit out your gum– I, honest to God, went to my first job interview out of college with gum in my mouth because I forgot to spit it out when I pulled into the parking lot. I overheard myself referred to as “the gum chewer” as I walked out of the interview. Lesson learned.

2. Dress according to your industry– if you’re interviewing for a job in a creative industry, why would you dress in a black suit with a white shirt? Add some color! Even if it’s with accessories,  a little color can go a long way to express your creativity and make you a memorable candidate, which is the whole point, right? Just don’t go overboard.

3. Ladies, wear closed-toes shoes– …and don’t think peep-toes count. Nobody wants to see your toenails when you cross your legs. Just because your flip-flops have heels does not make them appropriate for an interview.

4. Are you sure there’s nothing in your teeth? Did you miss a button when running out so quickly this morning? When asked if you need to use the restroom before the interview, take that opportunity to do a double check… just in case.

5. Send thank you notes… to everyone– Only a third of interviewers say they receive thank-you notes from candidates, so you’re already ahead of the pack if you send any, but some interviews can be held with several different interviewers. Get everyone’s card and send them all thank-you’s, extra points if you send one to the lady at the front desk, she may be having lunch with your interviewer very soon.

Have confidence, be prepared and good luck!


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