Posted tagged ‘facebook’

Social Media in the Workplace: Yay or nay?

September 23, 2010
Yesterday, I went to an awards banquet on behalf of my company. Before the awards presentation, my CEO sat on a panel to discuss the “Advantages and Pitfalls of Social Media.” I’d like to discuss what went down.

As you probably could have figured by my tag cloud, I’m in a full-blown love affair with social media. I think there is an appropriate social media channel for literally every industry and I can’t recommend it enough in on both a personal and professional level. That being said, you can see why I’d be surprised that most of the panel discussion (driven heavily by audience questions) was centered around how social media is creating a loss of productivity in the workplace. Granted this was a human resources-related event, but neglecting to highlight the tremendous advantages social media can bring to your company by spending a majority of the conversation on the negative aspects of social media seemed wrong.

I was so overjoyed when my CEO pulled out the quote, “Treat your employees like their adults”. As long as your employees know what they have to get done by when, should you trust them to do their job? After all, YOU hired them! To me, monitoring their every move and controlling how they manage their time is just creating an angry teenager needing to rebel. In fact, I’ve actually saved time on several occasions by contacting people about work-related issues via social media outlets because I didn’t have their email addresses.

If employees are wasting their entire day on Facebook and you block it, don’t you think those employees will find other ways to waste their time at work? Think about all the sites out there made entirely to fill time. Will you nix smoke breaks? Personal phone emails and phone calls? Use of cell phones all together to prevent texting and games?

Are employers just acting out of fear because of their ignorance about all the positives that social media can bring?

What do you think?

2010: Online products I can’t live without

March 30, 2010

In no particular order, here is my “I don’t know how I would be able to function if you weren’t safely saved in my bookmarks” list for 2010.

1. ToodleDo– my online “to do” list that I’m constantly adding to and checking off. I’ve used this both for my work tasks and my personal “goals” we’ll call them.
2. Tweetdeck– This remains open on my computer all day, everyday as my desktop background. I currently have 10 columns ranging from retweets and direct messages to search words keeping track of competitors to hashtags of interest to me. I currently have the Dancing with the Stars tag (#DWTS) listed as a saved search to see how many people think Pamela Anderson is going to fall on her face. Or fall out of her costume.
3. Facebook– for obvious reasons. The book of face is the best way to keep in touch with friends from the past.
4. IMDB– this website has won me so much money on bets with my friends and coworkers, I should pretty much pay them a percentage. And I have this disease where I can remember every movie every actor has ever been, adding to my Internet Movie DataBase addiction to confirm my suspicions.
5. Evernote– for my ever evolving collection of lists. Grocery lists, blog post ideas, J. Crew wishlist, songs to add into my iPod, random thoughts I want to get out of my head. Basically my brain’s vomit on a page is all compiled in my Evernote notebook.
6. Netflix– I love being able to think of a movie of having in my mailbox the next day. Channing Tatum at my fingertips- yes, please, I’m in love.
7. YouTube– where else I am able to view dance videos for choreography inspiration, music videos as a visual alternative to online radio, and viral humor videos for moments where I feel like laughing hard enough to put my ab muscles in pain? My “favorited” video list is beginning to grow out of control.
8. Gmail– my main personal email source, my lifeline.
9. GoogleReader– I currently subscribe to over 45 blogs, needless to say, without my GoogleReader, I’d be lost. I love the feeling of being able to go to one site to get all of my up-to-date news that is personally tailored to me. And the star features allows me to quickly scan through posts, star the content relevant to my current projects and interests and go back and view them later.
10. Skype– Free service to video chat with people far, far away. Skype allowed me to keep in contact with my parents in Michigan while living in California and then later, in Chicago and allows me to converse with my aunt living in a hut in Afghanistan. Amazing communication tool!
11. Pandora/Slacker– I listen to streaming music during the day to drown out background noise at work or to listen to during a mundane project. I listen to streaming stand-up comedy when I need a pick-me-up. Both great (free) online radio services that “learn” your song preferences based on your loved or hated selections.
12. WordPress– And last, but certainly not least, my dear WordPress. I haven’t found too many bloggers who aren’t in a committed relationship with the press. Great widgets, tons of functionality and tech “power” while still being very user-friendly and easy to learn for first-timers.

Am I missing anything? What sites can’t you live without?

Social Media’s heartbeat

November 20, 2009

When interviewing with agencies and new media teams, I’m constantly asked how the world of social media has impacted my life on both a professional and personal level. What have I learned from social media? Obviously, I’ve forever thankful to social media for teaching and continuing to teach me about the ever evolving advancements that can elevate the communications industry, but it’s mainly reinforced something that I already knew about myself:

“I understand technology, but I love people.”

I enjoy learning all about Twitter trends, Google Chrome extensions, Facebook apps all while clearing my Google Reader, but the reality is that I LOVE the conversation aspect. I love feeling connected with people, sharing our views and insights and learning about their experiences.

My mother views social media gurus as “computer nerds” who aren’t necessarily good at face-to-face connections, which I feel is a common misconception. Or is it?

Is it easier to connect with people through social media rather than in person? Do you feel less guarded communicating through an online social network?

Are there certain social media outlets that makes you feel more connected to people than others?

I have this “social butterfly” gene that pretty much makes it possible for me to talk to a brick wall. I don’t ever freeze up or get uncomfortable in face-to-face conversations, but I could see how it could be easier for shy people to connect with others through a non-threatening social media outlet.

What do you think?

Social Media Revolution

August 26, 2009

Via Chad Levitt’s post ‘Do You Believe in the Social Media Revolution?’  from August 24, 2009:

“Very interesting video from Erik Qualman (@equalman) over at that highlights how social media is changing the ways companies do business and ultimately the world economy.”


Maybe someday?

April 23, 2009


The ME in Social Media

April 19, 2009
My social media evolution

My social media evolution

I started my involvement in social media way back in junior high with AOL Instant Messenger spending hours after school IMing friends and crushes that I had just spent literally 7 hours with and apparently had a lot more to say. I then graduated to my first blog with Livejournal in high school to write about my dance competitions and spring break adventures for my friends (aka my dance team members and fellow spring breakers). Facebook came in college and peaked my social media interest with all of its applications and abilities. A way to connect with high school friends and college friends AND post pictures?? I’m there.

As my interest for the communication industry grew, so did my involvement in social media. A lot of people see social media as completely overwhelming and often ask me where to start. My advice: Just try! It’s been my experience that as I start experimenting with one site, it often leads me to another, each being very different and beneficial in their own ways. You have to figure out what you want out of the social media world and go from there. Here is my breakdown of the major hitters for beginners:
1. Facebook: “the connector” the largest social network available in the US. Fairly easy to use as a way to connect with friends and family. It was originally created for college students, but is now accessible to any user with an email address. Not recommended for work-related connections as it can be a breeding ground for very personal, very “not work-friendly” content through pictures, videos, wall posts and applications. Businesses are beginning to jump on board creating “groups”, which are company pages facebook members can become fans of as a form of social media advertising.

2. Myspace: “the anything goes” site. You can create a profile and connect to people you know and people you don’t know, which has caused to be quite controversial due to the unfortunate online creepers. Virtually anything and everything has been seen or advertised on myspace: pictures, videos, artwork, music, comedy, poetry movies, etc. You have the ability to express your creativity in creating your own custom background skin, automatic music selection and overall feel of your profile. Also not recommended for work use because of the potential vulgarity.
3. LinkedIn: “the professional developer” Use this site to connect with coworkers, bosses, clients, industry workers and future employers. You can virtually display your resume, personal recommendations and professional connections for your work community. Great for getting a job or keeping up with current industry topics and discussions. I highly recommend joining specific LinkedIn groups which can range in topics from city, hobby or industry. Each group will send you conversation updates directly to your email allowing you to read up on or interact with people to discuss topics relevant to you and your job market.
4. Twitter: “the social butterfly” Use Twitter to create a customized microblog of valuable information and thoughts gathered from people all over the world. Accumulate “followers” by “tweeting” interesting pictures, links, videos, quotes or just plain thoughts in 140 characters or less andgain exposure in the twitter community. Useful as advertising for local businesses or the average housewife who wants to know what Ashton Kutcher is doing at all times of the day. Can be very time consuming, however, probably one of the simpliest forms of social media to use.

If you are new to social media, try it- you may find it easier and more rewarding than you think. Once you get the hang of it, you can branch out more and more to what peaks your interests both professional and personally. Good luck!

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