Posted tagged ‘inspire’

Does your city inspire you?

October 21, 2010

This past weekend, I ventured to the Big Apple for the first time. I had this preconceived notion from movies and Law and Order reruns that New York was this HUGE city with a gajallion people and that I would feel like Macaulay Culkin in Lost in New York. That couldn’t have been farther than what I felt. I actually felt like home. The city felt welcoming, almost like I belonged there.

Now I’m not saying I’m moving to New York tomorrow or anything (just yet), but the city, without a doubt, inspired me to dream big in my life decisions. Work projects, personal relationships, evening jogs, I feel like I’m actually putting forth more effort in order to produce the results I want.

Does this sound crazy? Does your city (or any city for that matter) ever inspire you?

Here’s what I’d loved about New York:

1. People- There’s not really a typical look for a New Yorker because the demographics are so diverse. And the amount of people meant that I was rarely bored.

2. Attitude- The aura of people in New York was not the stereotypical loud-mouthed asshole. People were confident, but not obnoxious. Vocal, but not rude. Yet striving for the best life they could possibly achieve.

3. Food- China town, street vendor gyros, foldable pizza and authentic ethnic food from wherever my heart desires.

4. Unity- After 9/11, I was told by a friend that New York became a new place where people were caring and generally looked out for one another. The “city of one” energy is definitely present.

5. Lights- Bright lights have always made me feel comfortable. It probably stems from being on stage at dance recitals or something. Bright city lights signify bright future and opportunities to me, which, obviously, I love.

In honor of my love for a new change of urban scenery, I’ve created my ode to New York with pictures from circlebox blog.

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Your biggest challenge in social media

June 30, 2010

I’m inspired by a recent Mashable post quoting Ford’s social media chief, Scott Monty, sharing his view of the biggest challenge of using social media.

“Exercise judgment to determine which discussions are worth spending time on. It could be engaging with a major influencer, publicly handling a customer complaint, or giving fans special access to events, information or other opportunities that would deepen a relationship.”

He also noted that you’ll need to limit how many services and platforms you use. “Decide which social networks are the most relevant to your customer base and help you achieve your broader business communications goals. Choose a small number to begin and expand your footprint based on staffing and trends that are evolving externally.”

Monty noted that half the battle is simply showing up. “It’s not just about running an online promotion or campaign and expecting results. You need to be there consistently and reliably every day, so that over time, a community will grow — and that’s when the magic begins to happen.”

I’m reminded that strengthening your brand’s social media relationships is not instant, but an outcome of continuous communication. Even though social media plans have goals, there are no finish lines. There are always more interesting people to engage with who want to know more about your brand.

What is your biggest challenge in social media?


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